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What's New at Phillips 66

We're always working to bring our customers new opportunities and fresh information. Discover our latest news, plus find opportunities to learn and connect during our upcoming events and webinars.

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We're always working to bring our customers new opportunities and fresh information. Discover our latest news, plus find opportunities to learn and connect during our upcoming events and webinars.
888-543-1609

News, Events & Webinars

Discover our latest news, plus find opportunities to learn and connect during our upcoming events and webinars.

Phillips 66 Add Visa Checkout to Mobile Apps
New payment method will be accepted by early 2019

November 19, 2018, CSP - Phillips 66 is adding Visa Checkout to its branded mobile apps for paying at the pump and in the convenience store.

"Visa is committed to making digital payments safer and easier," said T.S. Anil, global head of payment products and platforms for Visa. "By integrating with the Phillips 66 apps, Visa Checkout will give customers the flexibility, security and ease to pay in-app, at the pump or in-store."

Phillips 66 Adds Visa Checkout to Mobile Apps

By Jackson Lewis, Associate Editor, CSP on Nov. 19, 2018

New payment method will be accepted by early 2019

HOUSTON -- Phillips 66 is adding Visa Checkout to its branded mobile apps for paying at the pump and in the convenience store.

"Visa is committed to making digital payments safer and easier," said T.S. Anil, global head of payment products and platforms for Visa. "By integrating with the Phillips 66 apps, Visa Checkout will give customers the flexibility, security and ease to pay in-app, at the pump or in-store."
Through the My Phillips 66, My 76, and My Conoco apps, customers will be able to pay with Visa Checkout at participating Phillips 66, 76, and Conoco locations in the U.S. Phillips 66 previously announced it would integrate Masterpass—another payment scheme from Mastercard—in April 2018.

"With Visa Checkout integrated into our Phillips 66, 76 and Conoco apps, consumers will enjoy a simple and secure fueling experience," said Rod Palmer, general manager of branded marketing for Phillips 66. "Visa Checkout will give our consumers more choices when buying gasoline and goods at Phillips 66, Conoco and 76 branded sites."

Houston-based Phillips 66 is a diversified energy manufacturing and logistics company. Using a network of branded marketers and dealers operating about 7,500 retail outlets, its U.S. marketing business supplies Top Tier-branded gasolines under the Phillips 66, 76 and Conoco brands.

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Phillips 66 Launches Predictive Tool that Studies Consumer Experience & Fuel Volume

June 25, 2018, CS News - Phillips 66, in tandem with Market Force Information, has developed and deployed a new predictive reporting tool called the Key Driver Fuel Forecast Indicator.

The tool enables marketers and operators of Phillips 66 brands — Conoco, Phillips 66 and 76 — to predict how improvements in consumer experience can grow fuel volume sales.

Phillips 66 Launches Predictive Tool That Studies Consumer Experience & Fuel Volume

Convenience Store News
June 25, 2018

HOUSTON — Phillips 66, in tandem with Market Force Information, has developed and deployed a new predictive reporting tool called the Key Driver Fuel Forecast Indicator.

The tool enables marketers and operators of Phillips 66 brands — Conoco, Phillips 66 and 76 — to predict how improvements in consumer experience can grow fuel volume sales.

To do this, the Key Driver Fuel Forecast Indicator uses insights collected from Phillips 66’s Retail Excellence mystery shopping and audit programs and then creates predictions, which can drive change and improvements in the number of gallons sold.

"This is a game changer for Phillips 66, and we can finally provide answers to the question, 'Why run a mystery shopping program?' We can now show operators what happens when brand standards are met and the right consumer experience improvements are made," said Mike O’Connor, manager, brand image for Phillips 66.

Market Force's Analytics & Insights and Technology teams identified the operational metrics that drive fuel-volume performance and incorporated these insights into the Key Driver Fuel Forecast Indicator web-based performance calculator. This calculator shows operators how improvements on specific metrics can increase fuel volume at brand sites.

"This tool is a major breakthrough in driving site-level improvements. Phillips 66 customers will now be able to predict returns on efforts such as consistently cleaning pumps and bathrooms, or ensuring store associates are in nice, neat uniforms," said Gail Funderburk, vice president of client strategy for Market Force Information.

Houston-based Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of midstream, chemicals, refining, marketing and specialties businesses, the company processes, transports, stores and markets fuels and products globally. It has a network of branded marketers and dealers operating approximately 7,500 outlets.

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Phillips 66 to Integrate Masterpass Into My Phillips 66 App

April 9, 2018, CS News - Phillips 66 plans to roll out Mastercard’s Masterpass digital payment service on its My Phillips 66 App later this year.

Masterpass securely stores customer payment information, including their card and shipping details, as well as payment preference. Once integrated into the My Phillips 66 App, it will give customers a simple and secure way to pay both at the pump and in-store.

Phillips 66 to Integrate Masterpass Into My Phillips 66 App

Convenience Store News
April 9, 2018

HOUSTON — Phillips 66 plans to roll out Mastercard’s Masterpass digital payment service on its My Phillips 66 App later this year.

Masterpass securely stores customer payment information, including their card and shipping details, as well as payment preference. Once integrated into the My Phillips 66 App, it will give customers a simple and secure way to pay both at the pump and in-store.

“With Masterpass integrated into our Phillips 66, Conoco and 76 apps, consumers will enjoy a simple and secure fueling experience,” said Rod Palmer, general manager, marketing services for Phillips 66. “Masterpass will give our consumers more choice when buying gasoline and goods at Phillips 66, Conoco and 76 branded sites.”

In the coming months, Masterpass will be accepted at the more than 6,500 Phillips 66, Conoco and 76 locations across the United States.

Masterpass securely stores customer payment information. “We are delighted to partner with Phillips 66 to reduce friction in travel,” said Linda Kirkpatrick, executive vice president, U.S. Merchants and Acceptance, Mastercard. “With the integration of Masterpass into the My Phillips 66, My Conoco and My 76 apps, we will enhance speed and security for consumers and allow them to fuel up and get back to their day.”

Houston-based Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of midstream, chemicals, refining, marketing and specialties businesses, the company processes, transports, stores and markets fuels and products globally. It has a network of branded marketers and dealers operating approximately 7,500 outlets.

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Phillips 66 Launches New Ad Campaign

January 9, 2018, CSP - Just in time for the NCAA basketball tournaments, Phillips 66 is launching a new ad campaign—and tagline.

“Live to the Full” is the name of the fuel brand’s new 360-degree advertising campaign and its tagline, replacing “Proud To Be Here.” In designing the campaign, Phillips 66 was inspired by its customers’ ability to live life to the fullest, powered by its branded fuel.

Phillips 66 Launches New Ad Campaign

By Samantha Oller on Jan. 09, 2018

Tagline, TV spots highlight brand’s 'Live to the Full' mantra

HOUSTON -- Just in time for the NCAA basketball tournaments, Phillips 66 is launching a new ad campaign—and tagline.
“Live to the Full” is the name of the fuel brand’s new 360-degree advertising campaign and its tagline, replacing “Proud To Be Here.” In designing the campaign, Phillips 66 was inspired by its customers’ ability to live life to the fullest, powered by its branded fuel.

The 90-year-old fuel brand will debut its Live to the Full campaign and tagline in several venues, including 30- and 60-second TV commercials that began airing Jan. 3. Advertising spots are airing on ESPN and Fox Sports nationwide during the men’s and women’s Big 12 NCAA basketball games, for which Phillips 66 is the title sponsor.

The documentary-style commercials aim to show how individuals’ lives intersect with the Phillips 66 fuel purchase. "Victory" (watch below) profiles a dad driving his basketball-playing daughter to games, “S.A.H.M.” features a stay-at-home mom running errands, and "Driver" follows the daily rounds of a driver for a ride-hailing service a la Uber or Lyft.

The Live to the Full campaign also includes digital and radio advertising, social media and billboard advertising, beginning in March. New point-of-purchase material at all Phillips 66 stations, both at the pump and in the store, also is included.

The ad campaign and new tagline are just the latest signs of a refresh for Houston-based Phillips 66. In May 2017, the refiner-marketer debuted a new image program for its Phillips 66, Conoco and 76 fuel brands, including updated logos, modern materials for the fuel canopy and bright lighting.

Phillips 66 is a diversified energy manufacturing and logistics company. Using a network of branded marketers and dealers operating about 7,500 retail outlets, its U.S. marketing business supplies Top Tier-branded gasolines under the Phillips 66, 76 and Conoco brands.

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Phillips 66 & GasBuddy Host Last Tank Takeover of the Year

December 27, 2017, CS News - Phillips 66 Co. and GasBuddy teamed up to hold the last Tank Takeover of 2017 on Dec. 21. They gave away thousands of dollars' worth of gas at a secret location in the greater Los Angeles area.

Drivers who have the free GasBuddy app were surprised by the ability to receive up to $20 of fuel per vehicle at a 76-branded gas station between 9 a.m. and 11 a.m.

Phillips 66 & GasBuddy Host Last Tank Takeover of the Year

Convenience Store News
December 21, 2017

LOS ANGELES — Phillips 66 Co. and GasBuddy teamed up to hold the last Tank Takeover of 2017 on Dec. 21. They gave away thousands of dollars' worth of gas at a secret location in the greater Los Angeles area.

Drivers who have the free GasBuddy app were surprised by the ability to receive up to $20 of fuel per vehicle at a 76-branded gas station between 9 a.m. and 11 a.m.

The exact location of the station was revealed the morning of the event via the GasBuddy app and social media channels.

"It has been quite a year at the pump for southern California drivers. This is why we are excited to work with GasBuddy to give back to the community during the time of year when so many of us will be on the road," said Sarah H. Bolding, senior director of brands for Phillips 66 Marketing. "Phillips 66 is committed to providing excellent fuel and service all-year-round, and we hope this event will spread even more holiday cheer."

Boston-based GasBuddy is an app with 70 million downloads. It provides real-time fuel prices at more than 140,000 gas stations in the United States, Canada and Australia.

Houston-based Phillips 66 is a downstream energy company that provides gasoline products to more than 7,500 independently owned sites across the country.

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Chase Pay Add Phillips 66 Gas Stations

August 16, 2017, CS News - Chase and Phillips 66 have signed a multi-year deal for the energy company to accept the Chase Pay mobile wallet at Phillips 66, 76, and Conoco gas stations throughout the U.S., Chase told Business Insider.

Phillips 66, one of the largest fuel retailers in the U.S., joins a growing list of merchants that now accept Chase Pay. This partnership is a strategic one for Chase, as Phillips 66 is an integral part of the Merchant Customer Exchange, a Chase Pay partner.

Chase Pay is Coming to Phillips 66 Locations

Convenience Store News
August 17, 2016

HOUSTON — Phillips 66 inked a multiyear agreement with JPMorgan Chase & Co. to accept Chase Pay at Phillips 66-, Conoco- and 76-branded locations nationwide.

As a result of this announcement — which also leverages P97 Networks Inc.’s cloud-based mobile payment infrastructure — customers will be able to make purchases via the My Phillips 66, My Conoco and My 76 mobile apps.

“We are excited to work with Chase and P97 to accept Chase Pay at our branded sites, which will offer our customers a simplified fueling experience, one that will enable them to safely and expeditiously purchase our high-quality Phillips 66, Conoco and 76 gasoline on their mobile devices from the comfort of their vehicles,” said Brian Mandell, global marketing president for Phillips 66.

“This same convenience will allow customers to take advantage of our reward programs and promotions without having to swipe loyalty cards or use coupons at pumps and registers,” he added.

According to Chase, its Chase Pay mobile payment platform is currently live with select online merchants and will be available beginning later this year for Chase customers to use at participating merchants’ registers and in apps.

“Chase Pay will help deepen the relationship with our common customers by integrating Phillip 66’s loyalty offers and rewards with payments to deliver a seamless experience,” said Tom Nipper, executive director of Global Enterprise Solutions for Chase Commerce Solutions.

JPMorgan Chase & Co. is a global financial services firm with $2.5 trillion in assets.

Houston-based Phillips 66 is a diversified energy manufacturing and logistics company that has a portfolio of marketing, refining, midstream, chemicals and specialties businesses.

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New Initiatives Build More Momentum for Phillips 66

June 8, 2017, CS News - Four years ago, fresh off its spinoff from ConocoPhillips, Phillips 66 hosted customers — motor fuels marketers, dealers, resellers, aviation marketers and fixed-based operators — at a Marketing Conference & Trade Show in Las Vegas to share the spirit and vision of the new standalone company.

Moving into 2017, the Houston-based company wanted to build on the momentum that started in 2013, while looking toward future success.

New Initiatives Build More Momentum for Phillips 66

By Melissa Kress, Convenience Store News - 06/08/2017

HOUSTON — Four years ago, fresh off its spinoff from ConocoPhillips, Phillips 66 hosted customers — motor fuels marketers, dealers, resellers, aviation marketers and fixed-based operators — at a Marketing Conference & Trade Show in Las Vegas to share the spirit and vision of the new standalone company.

Moving into 2017, the Houston-based company wanted to build on the momentum that started in 2013, while looking toward future success.

"As we thought about 2017, we asked how we could build on what we started four years ago," said Mike O'Connor, manager of programs for Phillips 66. "It's not a change in direction, but it's continuing to focus and build on the things that can help our customers move their businesses forward.”

Momentum: Driven By Excellence, the 2017 Phillips 66 Marketing Conference, was held May 23-26 in Las Vegas and highlighted the next phase of growth for Phillips 66 and its customers The conference saw close to 1,500 participants — Phillips 66 customers, exhibitors, sponsors and employees, among them.

During the conference, "our customers heard about how consumers' expectations have changed over time and how our new image program, mobile payment strategy, and advertising initiatives are targeted toward the experience they expect," said Greg Hart, manager of brand at Phillips 66.

Seminars also focused on customers' needs and elevating their businesses. In addition to four business sessions hosted by Phillips 66 marketing leadership, 28 educational seminars were led by industry and subject matter experts focusing on the evolving marketplace, consumer demands, succession planning, technology trends, and operational excellence.

"We are taking three or four days out of our customers' busy lives. It's a time investment on their part," O'Connor said. "When they leave, we want to make sure they have a clear direction on where the business is going, what they need to do to grow their business, and how Phillips 66 is with them all the way."

The conference provided an elevated stage for Phillips 66 to formally recognize the industry-leading work its customers do in their markets and the positive impact they make in their communities, too.

"Many of our customers are driven by excellence, so this was a chance to recognize and celebrate their momentum as well," O'Connor noted.

In a break from other conferences, Phillips 66 made the decision to offer more fundamental content — choosing fewer, but more impactful things for its customers to focus on.

"We emphasized that it's both strong assets and strong operations that win in the marketplace today. Those two things in conjunction are important for our customers to be successful," Hart explained, adding that the company is focused on today's consumers, what they demand, and how the Phillips 66 retail excellence program can be used to help operators achieve operational excellence.

"We shared a lot of other tools that can help our customers improve their businesses," he said. "We're in this together. It's a collaborative effort to win in the marketplace."

SIGNATURE IMAGE PROGRAM
One of the big reveals at this year's event was the Signature Image Program for Phillips 66, Conoco and 76 branded locations. The new image program complements each brand's unique heritage, while also incorporating modern materials and bright canopies.

The new program will complement the existing Premier Image Program, which was introduced in 2014 and includes the Phillips 66-branded Shield and 76-branded Wave sites.

Phillips 66 wanted to create an image that was adaptable to customers of all sizes, ranges and financial capabilities. The result was the Signature Image Program for all three brands: Fusion for Conoco, Rivet for Phillips 66, and Crest for 76.

"It is time for us to refresh our look out in the marketplace in a way that gives our customers options to choose an image that works best for them and their location," Hart said. "Our customers are excited about having images that are bright, unique, modern, affordable, and stand out in the marketplace."

Features include an upgraded canopy treatment with LED lighting, new pump valances and skirts, and, if required, modifications to the main ID sign.

"One of the most important things to consumers is having a safe and well-lit environment where they can purchase fuel and convenience products," O'Connor said.

Unlike the 2014 Premier Image Program, the new Signature Image Program includes Conoco branded sites. "Conoco is a very important part of our portfolio. Our customers in the Colorado area and the Rockies, and Montana are very excited to see the new image. Fusion brings back the historical Conoco brand image with the use of a triangle — that received a lot of favorable feedback from our Conoco customers," he detailed.

Phillips 66 also looked to its past for the new 76 brand image — bringing back its familiar orange. "We are going back to the iconic 76 orange, and the long-time 76 branded customers are excited about going back to its roots," Hart said.

In all, the company plans to reimage 5,000 sites over the next five years.

But O'Connor added, "It's not just about the physical aspects, but being able to deliver a positive consumer experience."

MOBILE CONNECT EXPERIENCE
Part of delivering a positive consumer experience is keeping up with and introducing new technologies and innovations, like mobile payment solutions. At the conference, Phillips 66 customers were able to get a close-up view of its new mobile commerce solution. Announced last year in collaboration with Chase Pay, the new platform will connect retail-fueling consumers to Phillips 66, Conoco and 76 branded locations through a mobile app using a dynamic station finder, enabling a mobile payment wallet, and delivering contextual commerce digital offers.

A "Mobile Connect Experience" at the event included previews of mobile integrations with Synchrony Financial, a new branded debit product, loyalty points facilitated by KickBack Rewards Systems; and an in-vehicle payment demonstration with Honda Developer Studio that allows consumers to purchase fuel from the infotainment unit of their car.

Phillips 66 is currently testing Chase Pay at select locations in Texas and Oklahoma, with plans for a nationwide rollout toward the end of this year.

The company is also working to integrate existing technologies, such as its proprietary credit and loyalty programs, into a comprehensive mobile commerce platform, creating a seamless commerce experience for consumers.

"We designed our mobile solution to build on top of technology our customers should already have at their store and, unlike some of our competitors, our offering doesn't just work at the pump, but inside the store as well," Hart said. "It's designed to work for our customers' entire business."

Phillips 66 customers responded favorably to the Mobile Connect Experience.

"At the conference, we were overwhelmed with the excitement from our customers to get to mobile technology sooner rather than later," Hart said. "In the first hour of the Mobile Connect Experience, there were over 100 demos. They are excited to go all-in on mobile technology because they realize it's a must to remain competitive in the marketplace."

In addition to the reimaging and mobile initiatives, Phillips 66 is evolving how it advertises and communicates with consumers. By mixing traditional advertising with heavier digital advertising, Phillips 66 will be able to get closer to the consumer by being where they are — including Facebook, Twitter, digital radio, and navigation apps.

"The marketplace is rapidly changing and we are bringing new, innovative solutions to the table for our customers," O'Connor said. "We want to support our customers with the resources and tools they need to help power toward future success."

Phillips 66 owns the Phillips 66, Conoco and 76 fuel brands. These branded fuels are sold at more than 7,000 retail fuel sites across the United States.

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3 New Forecourt Looks For Phillips 66

May 30, 2017, CSP - Phillips 66 has debuted a new image program for its Phillips 66, Conoco and 76 fuel brands.

At its recent Momentum: Driven by Excellence conference in Las Vegas, the Houston-based oil company unveiled its Signature Image program, which aims to reflect each of its brands' heritage while updating the forecourt with modern materials and bright lighting.

3 New Forecourt Looks for Phillips 66

By Samantha Oller on May. 30, 2017

HOUSTON -- Phillips 66 has debuted a new image program for its Phillips 66, Conoco and 76 fuel brands.

At its recent Momentum: Driven by Excellence conference in Las Vegas, the Houston-based oil company unveiled its Signature Image program, which aims to reflect each of its brands' heritage while updating the forecourt with modern materials and bright lighting.

Here's a look at the three new forecourt designs for Phillips 66's fuel brands...

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Phillips 66 Unveils New Mobile Platform

May 25, 2017, NACS Online - In anticipation of the launch of their new mobile commerce platform, fuel brands Phillips 66, Conoco and 76 debuted their Mobile Connect Experience this week at Phillip 66’s Momentum: Driven by Excellence conference.

Phillips 66 and P97 noted in a press release that the new mobile platform will connect retail fueling consumers to Phillips 66, Conoco, and 76 locations through a mobile app using a dynamic station finder, enabling a mobile payment wallet and delivering contextual commerce digital offers.

Phillips 66 Unveils New Mobile Platform

NACS
May 25, 2017

Mobile commerce connected sites are currently being tested in the Texas and Oklahoma regions.

LAS VEGAS – In anticipation of the launch of their new mobile commerce platform, fuel brands Phillips 66, Conoco and 76 debuted their Mobile Connect Experience this week at Phillip 66’s Momentum: Driven by Excellence conference.

Phillips 66 and P97 noted in a press release that the new mobile platform will connect retail fueling consumers to Phillips 66, Conoco, and 76 locations through a mobile app using a dynamic station finder, enabling a mobile payment wallet and delivering contextual commerce digital offers.

Rod Palmer, general manager of marketing services at Phillips 66, expanded on the new offering during this week’s conference: “We designed our mobile solution to build on top of technology you should already have at your store, and unlike some of our competitors, our offering doesn’t just work at the pump, but inside the store as well. It’s designed to work for all of your business.”

Donald Frieden, founder and CEO of P97, said: “P97 is working with Phillips 66 to integrate existing technologies such as their proprietary credit and loyalty programs into a comprehensive mobile commerce platform, creating a seamless commerce experience for consumers.”

Phillips 66 is currently testing mobile commerce connected sites in the Texas and Oklahoma regions, with a nationwide rollout planned for 2017 into 2018.

The mobile platform is driven by P97’s PetroZone mobile commerce solution, which supports the Conexxus mobile standard. In August 2016, Phillips 66 announced an agreement with Chase that enables Phillips 66, Conoco and 76 branded sites to accept Chase Pay at the pump and inside the store. Phillips 66 collaborated with P97 to leverage its cloud-based mobile payment infrastructure, and hence, the Conexxus mobile standard. The collaboration appeared in the October 2016 NACS Magazine feature, “Up to Standards.”

Gray Taylor, executive director of Conexxus, told NACS Daily that the collaboration between P97 and Phillips 66 is a great example of how the Conexxus membership sees the future and is working to construct the necessary data exchange standards that reduce costs and bring innovation to the market. “Conexxus is the only standards organization to recognize the potential of mobile commerce, and create a suite of standards that make it a reality,” he said.

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