Branding Requirements

The experience a customer has at your store is about more than just the image. Because of this, all branded sites must meet consumer focused criteria that show they can deliver the fast, safe, friendly and clean experience consumers expect today. Learn more about the Premier and Signature Image Program criteria below.

Phillips 66® Shield
76® Wave
Conoco® Apex
Phillips 66® Rivet
76® Crest
Conoco® Fusion

Premier Image Requirements

The Premier Image elements give the Phillips 66®, 76® and Conoco® branded sites a fresh, modern upgrade, helping your site stand out above the competition. Shield, Wave and Apex sites must meet standard site requirements in addition to the Premier Image criteria below.

Phillips 66® Shield

4 or more MPDs
2000+ square feet convenience store
6+ front and/or adjacent parking spaces
Free interior public restroom
C-store scanning capability
No auto repair/service or lube bays

76® Wave

4 or more MPDs
1600+ square feet convenience store
Free interior public restroom
C-store scanning capability
No auto repair/service or lube bays
No ranch style canopies or storefronts

Conoco® Apex

4 or more MPDs
2000+ square feet convenience store
6+ front and/or adjacent parking spaces
Free interior public restroom
C-store scanning capability
No auto repair/service or lube bays

Signature Image Requirements

The Signature Image elements focus on elevating the customer experience at Phillips 66®, 76® and Conoco® branded sites. The Signature Image offers a fresh, modern upgrade that differentiates your site from the competition. To qualify for the Signature Image package, sites must meet standard site requirements in addition to the Signature Image criteria below.