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BRAND LICENSING

We offer brand licensing opportunities for sites outside of territories where we supply our branded fuel. As a licensee, you’ll have access to our strong, recognizable brands, modern image programs, popular mobile apps, and engaging digital advertising that helps draw consumers and keep them coming back. You’ll also receive access to operational support through our 24/7 U.S. based help desk, dedicated account specialists and business consultants with extensive market knowledge.

Supply Optionality

Under a licensing agreement, there is freedom to purchase fuel on the open market, permitting the fuel meets our branded fuel performance standard. As a licensee selling fuel under one of our brands, you will be able to market the fuel as TOP TIER. We verify every supply terminal to make sure it meets our criteria.

Strong Brand Reputation

We offer licensing opportunities with Phillips 66®, Conoco® and 76® depending on market location. Our brands hold strong, nationwide brand recognition that will help provide your consumers with the confidence they’re receiving the fast, safe, and friendly experience they expect.

Comprehensive Branded Programs

We provide our customers with dedicated local business consultants, 24/7 help desks, and free on-demand training to help you move your business forward.

Where We Offer Brand Licensing

  • Alabama
  • Alaska
  • Arizona
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Guam
  • Hawaii
  • Idaho
  • Kentucky
  • Louisiana*
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Nevada
  • New Hampshire
  • New Jersey
  • New York
  • North Carolina 
  • North Dakota
  • Ohio
  • Pennsylvania
  • Rhode Island
  • South Carolina 
  • South Dakota
  • Tennessee
  • Texas*
  • Utah
  • Vermont
  • Virginia
  • West Virginia
  • Wisconsin
  • Puerto Rico
  • Mexico


*Licensing only available in certain markets in state.

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Interested in International Growth?

Wherever your business takes you, there’s potential for us to work together. We’ve already expanded our brand license offering in Mexico and Puerto Rico, and we’re always looking for new opportunities to grow our branded network. Connect with us today for more information.

Hear from Our Customers

“We want to express our gratitude for the excellent support received from the whole Phillips 66 team in helping our efforts to successfully launch the brand and growing it over the past 3 years in Puerto Rico. Phillips 66 is bringing a new modern, fresh image to the market.”
– BEST Petroleum Corp.

Drive Forward

Ready to Drive Forward with Phillips 66?

Contact us for your complimentary site assessment. One of our representatives will contact you to discuss setting up an appointment with a sales rep.