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A Modern, Updated Site Image

Our new Signature Image packages provide a modern, clean update that makes your site stand out and attract customers. Bringing heritage brand elements into the future with a consumer-centric focus, these images were also designed to lower operational complexity for you. It’s part of our commitment to elevating our brands, and helping you deliver exceptional experiences for your customers

Rivet: The New Signature Image for Phillips 66

Introducing the new Signature Image for the Phillips 66® brand –Rivet. The iconic shield stands tall above the canopy, a strong representation of the proud, heartland brand. Named for its industrial, modern feel, the new Rivet image attracts consumers in today’s competitive marketplace where a safe, well-lit and clean fueling experience is key.

Distinctive Bright Elements

Signature Image Package Includes:
Canopy fascia update; Update canopy logos; Pump re-image; Paint forecourt elements

New to Brand Package will also include*:
Canopy fascia update including ACM; Update to MID to Brand Standard; New amenity units


*Items needed to bring a site up to the Phillips 66 brand standard will vary; package list will be customized based on the existing characteristics at the site
The brand has a long history and is well-recognized, and I think this image incorporates that..bringing it to a modern, sleek, sophisticated look.Patrick Albro, Sunoco LP

Crest: The Signature Image for 76

Introducing the new Signature Image for the 76® brand – Crest. Along with bringing back the iconic 76 orange, we’ve also incorporated a West Coast feel with the crest of ocean waves. This new, updated look attracts customers in today’s competitive marketplace where consumers demand a safe, well-lit and clean fueling experience.

Orange is Back in a Big Way

Signature Image Package Includes:
Canopy fascia update; Update canopy logos; Pump re-image; Paint forecourt elements; Reface red 76 price sign faces, red product ID panels and red Main ID service message panels to orange

New to Brand Package will also include*:
Canopy fascia update including ACM; Update to MID to Brand Standard; New amenity units


*Items needed to bring a site up to the 76 brand standard will vary; package list will be customized based on the existing characteristics at the site
I think one of the more unique aspects about Crest right now is that there is nothing like it. We look out there … and there’s nothing that’s orange.”Bill Spurgeon, Motiva

Fusion: The Signature Image for Conoco

Introducing the new Signature Image for the Conoco® brand – Fusion. Named for its creative combination of the heritage triangle logo merged with the capsule logo of modern day, this new, updated look stands out in today’s competitive marketplace, where consumers demand a safe, well-lit and clean fueling experience.

Conoco Has Never Looked Better

Signature Image Package Includes:
Canopy fascia update; Update canopy logos; Pump re-image; Reface rectangular and square Conoco “Open Road” sign faces to new triangle logo; cut-to-shape capsules will remain; Paint forecourt elements

New to Brand Package will also include*:
Canopy fascia update including ACM; Update to MID to Brand Standard; New amenity units


*Items needed to bring a site up to the Conoco brand standard will vary; package list will be customized based on the existing characteristics at the site
We live in a highly competitive marketplace and with the new images, it’s just going to keep us on the cutting edge of the marketplace.”Mike Shepherd, Shepherd Oil Company
Contact Us
Learn more about how branding with Phillips 66®, 76®, or Conoco® can help you get results. Call or email us today to get started.
888-543-1609