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An Image that Attracts

These images have rigorous asset and operation criteria designed with the customer experience in mind. Research shows that curb appeal and elevated brand image are two key factors which directly impact sales.1 The Premier Images were designed to provide a bright, high-impact look to draw customers in.


1Market Force Phillips 66 customer intelligence analysis 2014

Shield: The Premier Image for Phillips 66

The dimensional Phillips 66® shield tops the canopy, breaking the plane to provide a high-impact landmark look and beacon customers to your site. The Phillips 66 canopy has a bright three-dimensional treatment with bold red stripes, offset by layers of mixed metallic grays. Distinctively, both the top and bottom of the canopy face are lit, and the energy of the bright light wrapping around the canopy draws customers in from the darkness.

Distinctive Bright Elements

The Shield Image Package Includes:

Install New:
Illuminated rail fascia system, high-polish rivets and brand logos; Dispenser pump skirts; Dispenser overlay and decals; MID sign with LED pricers; Amenity units; Imaging of branded diesel island

Other Site Preparations:
Site power wash; Paint bollards on fuel island and near store

Replace:
(Only if currently exists and was previously approved)
Hi-rise sign; Secondary sign(s); Canopy price sign
It’s attractive, it’s modern-looking, it’s clean … everything needs to be updated from time to time…you can’t stick to the same thing every day and expect to see better results.”Rich Koch, ASAP Energy Inc.

Wave: The Premier Image for 76

The 76® brand has a long and iconic history in West Coast culture. The new Wave Image stays true to this heritage, returning 76 to its orange and blue, and bringing back the beloved 76 ball. The unique LED wave rolling across the canopy is signature to the image and nods to West Coast culture. The wave covers the length of the canopy and helps give your site a signature, recognizable brand element.

Distinctive Bright Elements

The Wave Image Package Includes:

Install New:
Canopy fascia treatment and logos; Illuminated dispenser valances; Dispenser pump skirts; Dispenser overlay and decals; MID sign with LED pricers; Amenity units; Imaging of branded diesel island

Other Site Preparations:
Site power wash; Paint bollards on fuel island and near store

Replace:
(Only if currently exists and was previously approved)
Hi-rise sign; Secondary sign(s); Canopy price sign
Because of Experience 66, we had fresh paint, a fresh image, and it just drew customers to us.Dan Carlino, Gilroy, CA

Apex: The Premier Image for Conoco

The dimensional heritage Conoco® triangle and capsule logos merge into one as they break the plane to create an attention-grabbing look that your consumers recognize and trust. The Apex image honors the rich history of the Conoco brand by combining two familiar and beloved logo elements into a look fit for the future. The new, well-lit image offers a welcoming energy that will elevate your site and attract consumers for years to come.

Distinctive Bright Elements

The Apex Image Package Includes:

Install New:
Canopy fascia treatment and logos with LED downlighter lightbar illumination; Dispenser valances; Dispenser pump skirts; Dispenser overlay and decals; MID sign with white LED digits; Amenity units; Imaging of branded diesel island

Other Site Preparations:
Site power wash; Paint bollards canopy columns and fuel islands

We feel that by blending the heritage of the past and the design of the future it will represent us very well in the marketplace.

Zack Zimmerman, Shepherd Oil Co.
Contact Us
Learn more about how branding with Phillips 66®, 76®, or Conoco® can help you get results. Call or email us today to get started.
888-543-1609