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Phillips 66 Image Packages

These images have rigorous asset and operation criteria designed with the customer experience in mind. Research shows that curb appeal and elevated brand image are two key factors which directly impact sales.1 The Phillips 66 images were designed to provide a bright, high-impact look to draw customers in.

1Market Force Phillips 66 customer intelligence analysis 2014

Shield: The Premier Image for Phillips 66

The Premier, Phillips 66® Shield image embodies an industrial retro look that features the iconic Phillips 66® Shield that has been welcoming travelers for more than 90 years. The attractive image leads with a unique canopy design with a three-dimensional treatment, bold red stripes and updated gray and silver dispenser graphics. Topped off with illuminated pump valances and a modern price sign featuring the Phillips 66® logo breaking the plane with updated white LED price digits, the Shield image provides a high-impact landmark look that draws consumers to your site.

Distinctive Bright Elements

The Shield Image Package Includes:

Install New:
Illuminated rail fascia system, high-polish rivets and brand logos; Dispenser pump skirts; Dispenser overlay and decals; MID sign with LED pricers; Amenity units; Imaging of branded diesel island

Other Site Preparations:
Site power wash; Paint bollards on fuel island and near store

(Only if currently exists and was previously approved)
Hi-rise sign; Secondary sign(s); Canopy price sign

Rivet: The New Signature Image for Phillips 66

The Phillips 66® Signature Image, Rivet features the iconic shield standing tall above the canopy, a strong representation of the proud, heartland brand. Named for its industrial, modern feel, the new Rivet image attracts consumers in today’s competitive marketplace where a safe, well-lit and clean fueling experience is key.

Distinctive Bright Elements

Signature Image Package Includes:
Canopy fascia update; Update canopy logos; Pump re-image; Paint forecourt elements

New to Brand Package will also include*:
Canopy fascia update including ACM; Update to MID to Brand Standard; New amenity units

*Items needed to bring a site up to the Phillips 66 brand standard will vary; package list will be customized based on the existing characteristics at the site