The Premier, Phillips 66® Shield image embodies an industrial retro look that features the iconic Phillips 66® Shield that has been welcoming travelers for more than 90 years. The attractive image leads with a unique canopy design with a three-dimensional treatment, bold red stripes and updated gray and silver dispenser graphics. Topped off with illuminated pump valances and a modern price sign featuring the Phillips 66® logo breaking the plane with updated white LED price digits, the Shield image provides a high-impact landmark look that draws consumers to your site.
The Shield Image Package Includes:
Illuminated rail fascia system, high-polish rivets and brand logos; Dispenser pump skirts; Dispenser overlay and decals; MID sign with LED pricers; Amenity units; Imaging of branded diesel island
Other Site Preparations:
Site power wash; Paint bollards on fuel island and near store
(Only if currently exists and was previously approved)
Hi-rise sign; Secondary sign(s); Canopy price sign
The Phillips 66® Signature Image, Rivet features the iconic shield standing tall above the canopy, a strong representation of the proud, heartland brand. Named for its industrial, modern feel, the new Rivet image attracts consumers in today’s competitive marketplace where a safe, well-lit and clean fueling experience is key.
Signature Image Package Includes:
Canopy fascia update; Update canopy logos; Pump re-image; Paint forecourt elements
New to Brand Package will also include*:
Canopy fascia update including ACM; Update to MID to Brand Standard; New amenity units
*Items needed to bring a site up to the Conoco brand standard will vary; package list will be customized based on the existing characteristics at the site