The dimensional heritage Conoco® triangle and capsule logos merge into one as they break the plane to create an attention-grabbing look that your consumers recognize and trust. The Apex image honors the rich history of the Conoco brand by combining two familiar and beloved logo elements into a look fit for the future. The new, well-lit image offers a welcoming energy that will elevate your site and attract consumers for years to come.
The Apex Image Package Includes:
Canopy fascia treatment and logos with LED downlighter lightbar illumination; Dispenser valances; Dispenser pump skirts; Dispenser overlay and decals; MID sign with white LED digits; Amenity units; Imaging of branded diesel island
Other Site Preparations:
Site power wash; Paint bollards canopy columns and fuel islands
Introducing the Signature Image for the Conoco® brand – Fusion. Named for its creative combination of the heritage triangle logo merged with the capsule logo of modern day, this updated look stands out in today’s competitive marketplace, where consumers demand a safe, well-lit and clean fueling experience.
Signature Image Package Includes:
Canopy fascia update; Update canopy logos; Pump re-image; Reface rectangular and square Conoco “Open Road” sign faces to new triangle logo; cut-to-shape capsules will remain; Paint forecourt elements
New to Brand Package will also include*:
Canopy fascia update including ACM; Update to MID to Brand Standard; New amenity units
*Items needed to bring a site up to the Conoco brand standard will vary; package list will be customized based on the existing characteristics at the site