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Gas Station Branding Requirements

The experience a customer has at your store is about more than just the image. Because of this, all branded sites must meet consumer focused criteria that show they can deliver the fast, safe, friendly and clean experience consumers expect today. Learn more about the Premier and Signature Image Program criteria below.

Premier Image Requirements

The Premier Image elements give the Phillips 66, 76 and Conoco branded sites a fresh, modern upgrade, helping your site stand out above the competition. Shield, Wave and Apex sites must meet standard site requirements in addition to the Premier Image criteria below.

Phillips 66® Shield

  • 4 or more MPDs
  • 2000+ square feet convenience store
  • 6+ front and/or adjacent parking spaces
  • Free interior public restroom
  • C-store scanning capability
  • No auto repair/service or lube bays

76® Wave

  • 4 or more MPDs
  • 1600+ square feet convenience store
  • Free interior public restroom
  • C-store scanning capability
  • No auto repair/service or lube bays
  • No ranch style canopies or storefronts

Conoco® Apex

  • 4 or more MPDs
  • 2000+ square feet convenience store
  • 6+ front and/or adjacent parking spaces
  • Free interior public restroom
  • C-store scanning capability
  • No auto repair/service or lube bays

 

Signature Image Requirements

The Signature Image elements focus on elevating the customer experience at Phillips 66, 76 and Conoco branded sites. The Signature Image offers a fresh, modern upgrade that differentiates your site from the competition. To qualify for the Signature Image package, sites must meet standard site requirements in addition to the Signature Image criteria below.

Phillips 66® Rivet

76® Crest

Conoco® Fusion