The 76® brand has a long and iconic history in West Coast culture. The new Wave Image stays true to this heritage, returning 76 to its orange and blue, and bringing back the beloved 76 ball. The unique LED wave rolling across the canopy is signature to the image and nods to West Coast culture. The wave covers the length of the canopy and helps give your site a signature, recognizable brand element.
The Wave Image Package Includes:
Canopy fascia treatment and logos; Illuminated dispenser valances; Dispenser pump skirts; Dispenser overlay and decals; MID sign with LED pricers; Amenity units; Imaging of branded diesel island
Other Site Preparations:
Site power wash; Paint bollards on fuel island and near store
(Only if currently exists and was previously approved)
Hi-rise sign; Secondary sign(s); Canopy price sign
Introducing the new Signature Image for the 76® brand – Crest. Along with bringing back the iconic 76 orange, we’ve also incorporated a West Coast feel with the crest of ocean waves. This new, updated look attracts customers in today’s competitive marketplace where consumers demand a safe, well-lit and clean fueling experience.
Signature Image Package Includes:
Canopy fascia update; Update canopy logos; Pump re-image; Paint forecourt elements; Reface red 76 price sign faces, red product ID panels and red Main ID service message panels to orange
New to Brand Package will also include*:
Canopy fascia update including ACM; Update to MID to Brand Standard; New amenity units
*Items needed to bring a site up to the 76 brand standard will vary; package list will be customized based on the existing characteristics at the site