Forward thinking is critical to our business because it's critical to our world. Take the time to review some of our newest tools, and be on the lookout for many more on the way!
If you're like most business owners, juggling many responsibilities is more than a full time job. You're probably always on the lookout for ways to get more done quickly and streamline daily processes where you can.
We recognize this. BizLink, our industry-leading customer extranet site, is designed to be your central source of information for doing business with Phillips 66. From here, you can access a variety of topics from billing, fuel prices and credit card data to program support, news and alerts.
BizLink Mobile App
Gone are the days of waiting in your office for late afternoon price moves. We are proud to offer the BizLink mobile app, a first-of-its-kind app that allows you to access your prices in real-time!
Come on, take a quick tour!
Digital Consumer Engagement
How are you connecting with today’s customers? The growing use of smartphones is influencing customer behavior in ways like never before. The Phillips 66® brand understands that the ability to interact with customers, both at your site and online, is more important than ever. To connect with customers, we've launched digital customer engagement programs designed to help increase awareness, loyalty, and traffic to your site.
Below are a few of the most popular apps we've developed for your consumers. Go ahead and download them. Try not to use them. We dare you.
Branded Mobile Applications
The My Phillips 66® mobile app offers many features, including a station finder map with the ability to target customers by geographic location, helping drive traffic to your site in real time. Through the app, customers also have direct access to view current promotions in their area, their KickBack® Point balance and our branded social media channels.
Branded Social Media Programs
The Phillips 66® brand is active on Twitter, Facebook, YouTube and Instagram. Our branded social media channels have created a two‑way conversation, helping to interact and engage with customers in a direct and responsive way. Using social media, we’ve launched brand advertising campaigns reaching customers across the country.
Through our digital engagement programs, we are able to understand customers better and meet their evolving needs. Let us help you draw customers in using the power of mobile technology.
Merchant Customer Exchange
Did you know that by 2017 mobile payments will represent nearly $90 billion in sales, AND various researchers estimate that 25–50% of all transactions will be mobile 10 years from now?*
As your fuel choice, Phillips 66 wants to help you capitalize on this evolving trend.
Phillips 66 has joined Merchant Customer Exchange, MCX, along with many of the largest and most recognizable retail brands in the world, including Best Buy, Target, Lowe's, Chili's, Wendy's and CVS to name a few. Once fully developed, MCX will be our exclusive provider of mobile payments and other mobile marketing solutions. The scale and size of MCX members will enable it to be the first mobile solution to drive significant adoption.
The goal is to make MCX an attractive payment solution for both consumers and retailers. How? By reducing transaction costs, safeguarding consumer data and delivering a better shopping and payment experience. MCX will allow consumers to engage directly with retailers through their smartphones.
Phillips 66 is working closely with MCX and its other technology providers to prepare the solution for implementation in our branded stores as soon as possible. Watch for more updates on implementation and timing. In the meantime, learn more about the MCX solution by watching this brief video.
*Source: Forrester. US Mobile Payment Forecast 2013-2017; Source: MforMobile, The New Yorker, Jan 2014