Which path is best for Sue?

Sue is an entrepreneur interested in owning her own business and a newcomer to the fuel business. She’s looked at several options, including franchise restaurants and stand-alone convenience stores.

Meet Sue

Can Joe find room in his
business for growth?

Joe is a site owner veteran. He owns several local businesses, including two independent gas stations. He has experienced some success in the industry, but thinks there is room to grow.

Meet Joe

Is there a better brand for Eric?

Eric is a savvy fuel marketer and operator. He and his family have worked in the gas station business for over 50 years. They use two different fuel brands for their sites and are exploring which one is best.

Meet Eric

*Source: Based on interviews conducted by Sales Benchmark Index and combined into top scenarios. Actual results may vary.