TOOLS TO ENHANCE REVENUE
KickBack® Points Program
Increased competition. Lower sales. Customer loss. These are all real challenges that our customers face. In fact, 61% of retailers cited customer retention and loyalty as their biggest challenge.*
Unlike grocery programs, the Kickback® Points Program allows you to reach new consumers who can earn points at many participating locations.
A 5% increase in customer retention yields a 75% increase in customer net present value.— Frederick Reicheid, Author of "The Loyalty Effect"
Coalition loyalty programs empower you to cross-market with other businesses and reach out to new consumers. By combining each business's loyalty programs into one, your consumers will get better deals and you get better marketing!
So how does this work? Each business rewards their consumers with KickBack® Points for their purchases. Then, consumers can spend their points like cash at participating locations. Since the program integrates directly with your POS, you have the ability to collect valuable information about what your consumers like, what they're buying, how often they purchase and more. This empowers you to use your marketing dollars more effectively to deliver the right offers to the right people.
And the best part? The KickBack® Points Program makes it easy for you to create a program customized to suit your business needs in order to achieve increased consumer retention and loyalty. From training all the way through implementation, the KickBack® Points Program does it all and delivers ongoing support and maintenance along the way.
KickBack® helps take care of YOUR consumers by providing call center services in case they have any questions. It's a true turnkey solution. As the most cost-effective loyalty program on the market, it's no wonder hundreds of stations across North America, servicing millions of active cardholders, already enjoy the benefits of KickBack® Points Program!
Market beyond your site and join the KickBack® Points Program through Phillips 66!
*Source: Loyalty Statistics: The Ultimate Collection, pulled from RSR Research, August 2013
Source: KickBack® Reward Systems
Advertising and Promotions
Shoppers are heavily influenced by promotions. In fact, 83% of shoppers in a recent survey say they made an unplanned purchase based on a promotion they received.*
The power of advertising and promotion is real, that is why we're committed to messaging that drives consumers to Phillips 66®, Conoco®, and 76® branded stations. Through a mix of traditional media and innovative consumer engagement, we are building strong regional brands with unique identities that will keep consumers loyal and buying fuel from your stations.
We are constantly evolving and attempting new ways to interact with consumers. With the daily support of 12 brand professionals and an arsenal of world-class agencies, we've got our eyes and ears in the market (and now we're social too!). We test concepts and listen to what our customers and consumers are saying in order to stay relevant in today's competitive marketplace.
We also sponsor top local and national sports organizations and conferences—Los Angeles Dodgers, St. Louis Cardinals, Portland Timbers and the Big 12 Conference to name a few. We're building brand awareness and equity all across the country!
Check out our latest promotions by visiting our branded websites.
If you're in our Conoco markets, watch out for Conoco Cares, where loyal consumers will be rewarded for taking care of their cars. Because Your Car Knows.
If you're on the West Coast, we understand you spend a lot of time in your car. And we love drivers. Check out the fun ways we're encouraging more friendly roads—because at 76, We're on the Driver's Side.
If you're in the heartland, we're happy to be here with you. Because Phillips 66 is Proud to be Here.
Whether we're launching programs, activating campaigns or supporting regional teams, we know your neighborhood is your world, and we're excited to drive consumers to your sites through advertising and promotions.
See What's Going On With Our Brands
In today’s competitive landscape, it’s more critical than ever for your site deliver an exceptional experience for every customer, every time. Phillips 66 offers bright, modern images, coupled with programs and operational support, designed to help you elevate the customer’s experience and keep them coming back.