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Customer Focused Criteria

The experience a customer has at your store is about more than just the image. Because of this, all branded sites must meet customer focused criteria that show they can deliver the fast, safe, friendly and clean experience consumers expect today. Learn more about the Premier and Signature Image Program criteria below.

Premier Image Requirements

The Premier Image elements give the Phillips 66 and 76 branded sites a fresh, modern upgrade, helping your site stand out above the competition. Shield and Wave sites must meet minimum site requirements in addition to the Premier Image criteria below.

Phillips 66® Shield

4 or more MPDs
2000+ square feet convenience store
6+ front and/or adjacent parking spaces
Free interior public restroom
C-store scanning capability
No auto repair/service or lube bays

76® Wave

4 or more MPDs
1600+ square feet convenience store
Free interior public restroom
C-store scanning capability
No auto repair/service or lube bays
No ranch style canopies or storefronts

Signature Image Requirements

The Signature Image elements focus on elevating the customer experience at Phillips 66, 76 and Conoco branded sites. The Signature Image offers a fresh, modern upgrade that differentiates your site from the competition. To qualify for the Signature Image package, sites must meet minimum site requirements in addition to the Signature Image criteria below.

Phillips 66® Rivet

LED canopy underdeck lighting must be installed before image materials.
Phillips 66 provides an imaging allowance for sites meeting a minimum volume threshold of 300,000 gallons per year.2,3 Customers with site volumes below this threshold may self-fund the Rivet Image, if desired.
Restrooms: Public access required. Free inside access preferred.

76® Crest

LED canopy underdeck lighting must be installed before image materials.
Phillips 66 provides an imaging allowance for sites meeting a minimum volume threshold of 300,000 gallons per year.2,3 Customers with site volumes below this threshold may self-fund the Rivet Image, if desired.
Restrooms: Public access required. Free inside access preferred.

Conoco® Fusion

LED canopy underdeck lighting must be installed before image materials.
Phillips 66 provides an imaging allowance for sites meeting a minimum volume threshold of 300,000 gallons per year.2,3



2 For the Phillips 66 Rivet and 76 Crest images, Phillips 66 is only providing an image allowance for sites meeting a 300,000 GPY minimum volume threshold. Other terminal minimums may be imposed and will be communicated through your Phillips 66 sales rep.
3 Does not apply to TLA.

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Learn more about how branding with Phillips 66®, 76®, or Conoco® can help you get results. Call or email us today to get started.
888-543-1609