A Partner with a Purpose

January 23, 2014, Convenience Store Decisions - At a time when most Big Oil companies are exiting the retail business, Phillips 66 is stepping up with a host of new programs to help make its branded retailers more profitable.

The convenience store and petroleum industry has transformed dramatically over the past decade, but no change has been as profound as the role of Big Oil.

For some five decades, Big Oil dominated retail with an empire built on the strength of their fuel brands and great locations. That all began to change a few years ago as companies, such as Exxon, Shell and BP, decided to jettison their retail businesses to local jobbers and instead focus on upstream and production.

But there are exceptions to the rule as savvy oil marketers have come to realize the immense power of their brands. Phillips 66 is leading that charge with the introduction of an impressive list of retail programs aimed at helping their branded marketers improve operations and profitability.

Source: Convenience Store Decisions

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OpenStore® Partners with Phillips 66

Gaithersburg, MD, May 21, 2013, NACS, The Association for Convenience & Fuel Retailing – OpenStore® by GasBuddy, a multi-channel digital marketing solution for convenience store chains, is excited to announce its partnership with Phillips 66, owner of leading gas station brands Phillips 66®, Conoco® and 76®. OpenStore® will be launching new websites and mobile apps for each of the brands in May of this year.

The new websites will each be fully integrated with a branded mobile app to create a complete experience for 76, Conoco and Phillips 66 consumers at more than 7,000 branded stations. The apps and websites will allow consumers to access updated gas prices, in-store promotions, play games, and more. Customers will be able to send feedback from their mobile phone, search for locations and receive time-sensitive electronic mobile coupons.

With this partnership, individual Phillips 66 Marketers, Resellers and dealers can also sign up with OpenStore®, allowing them to create their own unique Phillips 66-, 76- or Conoco-branded website. These locations will also be able to create store deals to post on their website and provide coupons to send to app users.

"Customers love the convenience of using apps and being rewarded for their loyalty as a customer," said Jason Toews, Co-founder and CEO of OpenStore®/GasBuddy. "OpenStore® helps our clients optimize the customer experience. We're thrilled to have the Phillips 66 Company on board, and we are proud to be part of their continued success."

"We are excited to align with the well-recognized GasBuddy brand," said Andy Viens, President of Global Marketing for Phillips 66. "Consumers today are depending on their mobile devices for special deals and promotions, and the OpenStore® product allows our customers to uniquely promote their businesses to these mobile savvy consumers."

Source: NACS, The Association for Convenience and Fuel Retailing

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Phillips 66 Signs Deal with IMG Gonzaga to Reward KickBack® Points Cardholders

KickBack® Points cardholders will have new ways to earn loyalty points.

HOUSTON (Jan. 13, 2014), KickBack Rewards Systems - Phillips 66 is proud to announce a new sponsorship with IMG Gonzaga, where KickBack® Points cardholders will have new ways to earn loyalty points. Also, participating Conoco® and 76® branded sites in the Spokane, Wash., area will benefit by driving new customers to their stations.

"We're excited about our new sponsorship with IMG Gonzaga, which allows us to use our KickBack Points program in creative ways that benefit our Spokane customers, our branded retail sites, and Gonzaga students," said Andy Viens, President, Global Marketing for Phillips 66.

The sponsorship allows KickBack Points cardholders to earn additional loyalty points with the "Earn Double Points when the Zags Win by Double Digits" promotion. When Gonzaga wins a men's or women's home basketball game by double digits, KickBack Points cardholders can earn double loyalty points for the next 48 hours on certain purchases at participating Conoco and 76 stations in the Spokane area. In addition, through Feb. 27, 2014, Phillips 66 is matching consumers' KickBack Points, up to 1,000,000 points, in funds toward scholarships for Gonzaga students.

KickBack, Conoco and 76 now have a presence at McCarthey Athletic Center for both men's and women's basketball games. The sponsorship will be promoted through in-game and post-game radio, arena signage and on-court promotions.

"We're happy to welcome Phillips 66 to the IMG Gonzaga family," said Mark Livingston, General Manager, IMG Gonzaga. "We look forward to the beginning of a great relationship and growing the KickBack Points program through our terrific fan base."

Consumers can earn and redeem KickBack Points when they purchase fuel and other convenience store items from participating Conoco and 76 stations in the Spokane area.

"This is a great opportunity for KickBack Points to drive new business by promoting the benefits of being a KickBack cardholder directly to a wide audience of potential customers," said Pat Lewis, President and CEO of KickBack Points. "We're looking forward to generating excitement for the program through the already exciting atmosphere that Gonzaga basketball creates."

KickBack is the exclusive loyalty card program provider for Phillips 66. With more than 15 years of experience, KickBack is recognized as the market leader in building rewarding customer experiences that generate brand loyalty, build repeat store visits and increase bottom line sales. KickBack's innovative approach to loyalty is a simple and flexible solution that also provides insights about convenience store customers. Retailers interested in learning more about KickBack Points can contact marketing@kickbackpoints.com.

Source: KickBack Rewards Systems

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UPDATE: To date, participating PSX branded KickBack sites on the Gonzaga promotion experienced a 33% increase in KickBack card enrollments and a 71% increase in point redemption.

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