RUN A SMART, EFFICIENT BUSINESS


BizLink

If you're like most small business owners, juggling many responsibilities is more than a full time job. You're probably always on the lookout for ways to get more done quickly and streamline daily processes where you can.

We recognize this. BizLink, our industry-leading customer extranet site, is designed to be your central source of information for doing business with Phillips 66. From here, you can access a variety of topics from billing, fuel prices and credit card data to program support, news and alerts.

Gone are the days of waiting in your office for late afternoon price moves. We are also proud to offer the Bizlink mobile app – the first of its kind with real-time access to your prices!

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Co-op and AdvertisingShop.com

Top stores spend an average of $1,565 per month to advertise and promote their convenience store or service station. Average stores spend $969 per month.*

How do you compare?

Reducing your advertising and image improvement expenses is easy through the Phillips 66 Branded Marketing Cooperative (Co-op) Fund Program! As a customer enrolled in this program, each gallon of gasoline sold earns you valuable Co-op funds. Unlike other supplier programs, there is no minimum mystery shop score required to earn funds. With extreme flexibility in spending options, Phillips 66 will reimburse 75% of eligible Co-op expenses on everything from promotions and advertising to uniforms and image updates/repairs.

When running a business, we know it can be challenging to find the time and resources to devote to advertising and promotional materials. That's why we offer our retailers a one-stop shop for creating, ordering and shipping custom signage, advertising, mailers, point-of-purchase materials, specialty items, uniforms and more! Our branded advertising shops have a profile of Phillips 66®, Conoco® and 76® branded stores to ensure each store receives the correct amount of materials. And all items are pre-approved for Co-op, meaning that there is no hassle in processing! Take a tour today!

Phillips 66® AdShop
Conoco® AdShop
76® AdShop

*Source: NACS State of the Industry Annual Report-2012 Data

Brand Image Central (BIC)

Deciding to choose a brand for your convenience store is a big decision. You will want to choose a supplier who understands the complexities of the branding process and who can image your station with minimal business interruption.

Formed as a direct result from customer feedback, Phillips 66 is proud to provide operators with a turnkey solution for branding and rebranding to the Phillips 66®, Conoco® or 76® brands through Brand Image Central.

BIC streamlines the branding process by:

  • Offering a single point of contact for all new-to-brand conversions
  • Being the only source for all image elements, during conversions and in the future
  • Guaranteeing only quality approved image materials are purchased
  • Providing dedicated people and support during the branding process

Beyond the image conversion, BIC provides customers with an easy-to-use, but extensive online catalogue where customers can order quality and approved replacement image materials. From simple orders like decals, to building a pre-approved Main ID price sign, BIC was built to support your business through the entire brand life cycle.

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